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Selling Sunglasses?


Persol Meets :: Guillemot Kayaks from Persol on Vimeo.

On a cold day last November I joined a camera crew from England on my friend Pete's boat Eyes of the World and pounded out into Long Island Sound. The goal was getting some footage for an ad for sunglasses. Persol makes high end sunglasses and were putting together a series of "documentary" videos on craftspeople that they felt somehow represented something about the Persol brand. The crew spent 3 days in town, getting footage in my shop and on the water.  I'm not sure how it sells sunglasses, but the video above is the result.